Growth that didn't break the back office
Revenue grew thirtyfold across four countries. Underneath it: one NetSuite instance and EDI with 40+ customers, so the growth ran through systems instead of people.
JMW Sales · 2015–26Read the story →I'm a systems architect for businesses in motion. I find the structure underneath and build the thing that makes it run without heroics.
How I work →Revenue grew thirtyfold across four countries. Underneath it: one NetSuite instance and EDI with 40+ customers, so the growth ran through systems instead of people.
JMW Sales · 2015–26Read the story →Every one of our 40+ retail partners issued chargebacks, even when we'd done everything right. Prevention up front and disputes on the back end won back 99.8% of disputed dollars.
JMW Sales · Finance opsRead the story →Replaced the warehouse that was also our freight broker, then renegotiated ocean, freight and parcel contracts — and kept product 100% in stock while doing it.
JMW Sales · LogisticsRead the story →When COVID hit, the whole operation went remote in one week. It stayed that way for three years without a single business disruption.
JMW Sales · 2020Read the story →The KPI report took one person more than a day to stitch together from the CRM, the ERP, search data and spreadsheets. Now the data drops in in 30 minutes and the dashboard builds the trends itself.
Bug Zapper · 2026Read the story →Techs were juggling PestPac, a texting app and GPS, and customers never got a report. Now every tech runs the day from one app, and every stop ends with a photo report.
Bug Zapper · 2026Read the story →
Director of Operations through a thirtyfold run, from $5M to $150M.
Revenue grew thirtyfold across four countries. Underneath it: one NetSuite instance and EDI with 40+ customers, so the growth ran through systems instead of people.
One NetSuite instanceEDI with 40+ customersFour countries JMW Sales · 2015–26Every one of our 40+ retail partners issued chargebacks, even when we'd done everything right. Prevention up front and disputes on the back end won back 99.8% of disputed dollars.
40+ retail partners99.8% of disputed dollars won back$250K+ a year JMW Sales · Finance opsReplaced the warehouse that was also our freight broker, then renegotiated ocean, freight and parcel contracts — and kept product 100% in stock while doing it.
Three 3PLsOcean, freight and parcel100% in stock$160K a year JMW Sales · LogisticsWhen COVID hit, the whole operation went remote in one week. It stayed that way for three years without a single business disruption.
Remote in one weekThree yearsNo business disruption JMW Sales · 2020The KPI report took one person more than a day to stitch together from the CRM, the ERP, search data and spreadsheets. Now the data drops in in 30 minutes and the dashboard builds the trends itself.
CRM + ERP + search data + spreadsheetsData in 30 minutesTrends build themselves Bug Zapper · 2026Techs were juggling PestPac, a texting app and GPS, and customers never got a report. Now every tech runs the day from one app, and every stop ends with a photo report.
PestPac + texting + GPS → one appA photo report at every stop Bug Zapper · 2026
The field app behind every service visit: texts, materials, pest ID, trap maps and a photo report for the customer.


Compiles itself and keeps the trends.




New-lead follow-up and cancellation win-back run on their own.

The field schedule, rebuilt every night. Techs work out of a local hub.
I'm rarely the loudest voice in the meeting. I'm the one who shows up the next morning with the fix.
Off the clock: BBQ, the garden, 3D printing, laser engraving and wine.










The Operational Readiness Assessment finds which layer is failing and maps the fix.
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Inventory costs



